Health Hub
Part of CBHS and CBA (Commonwealth Bank Australia) is a joint venture called the Health Hub, which is dedicated to raise awareness on health, wellness, and provide tips, classes, and consultations for sports and nutrition.
This initiative is to ensure a healthy lifestyle for the CBA employees which in turn affects their mental health and wellbeing.
Campaign > Art Direction > Creative Copy > Strategy > Animation
The Health Hub has several touchpoints inside the CBA branches. I was responsible for uplifting the look and feel to be more interactive and engaging.
The greatest challenge was when the pandemic hit, and we had to shift to digital and video marketing to reach our audience who was now at home and struggling more than ever.
The result: A bold attractive style of visuals, with smart and witty lines in order to create a fun approach to serious issues.
