I'm Claudia Doueihi, a Senior Graphic Designer, Brand Strategist, and Art Director with over 12 years of experience creating impactful visual identities and brand experiences across fashion, food and beverage, automotive, sports, retail, property, government, technology, and not-for-profit sectors.

Throughout my career, I've partnered with startups, global brands, and growing businesses to translate ideas into compelling visual solutions that are both strategically driven and creatively executed. My work spans brand identity design, creative direction, campaign development, digital design, presentation design, web design, motion graphics, copywriting, and creative strategy—bringing together storytelling and design to create meaningful brand experiences.

I believe great design is about more than aesthetics. It's about communicating clearly, solving problems creatively, and building brands that people genuinely connect with. I enjoy taking projects from concept through to execution, balancing strategic thinking with meticulous attention to detail, while collaborating closely with cross-functional teams and stakeholders.

Having lived and worked in Beirut, Dubai, and Sydney, and collaborated with clients across Europe and the Middle East, I've developed a global design perspective and an adaptable approach to creative problem-solving. Working across different markets has strengthened my ability to understand diverse audiences and create work that resonates across cultures.

I am currently based in the Netherlands and excited to continue growing my career within the European creative industry. As part of my integration, I am actively learning Dutch while continuing to work fluently in English, Arabic, and French, allowing me to collaborate effectively with multicultural teams and international clients.

I'm passionate about creating thoughtful, memorable design that not only looks beautiful but delivers real business impact. Whether developing a brand from the ground up or evolving an established identity, I bring curiosity, strategic thinking, and over a decade of hands-on creative experience to every project.