It’s nice to meet you!
My name is Claudia Doueihi. I am a brand strategist, art director, and creative designer with over 12 years of experience working across a range of brands from fashion, food and beverages, automotive, sports, not-for-profit, retail, property, government, and many more.
My skills range from branding, creative copywriting, presentation design, digital marketing, web design, and creative strategy, and animation.
My passion lies in defining the face of brands, helping new and small businesses reach out to their audience and find their purpose by looking for new and different angles to every situation, creatively and strategically.
With the pandemic, there was a big shift in the way we work in terms of location. Flexibility, relocation, and adaptation for me has largely influenced my design thinking. Working in Beirut, Dubai, and Sydney; along with other international clients based in Europe; has given me the opportunity to be able to connect with different cultures and styles in addition to being able to converse, write, and create campaigns in English, Arabic and French.
Areas of Expertise
Strategy
Creative Concepts
Branding
Presentations
Art Direction
Packaging
Creative Copywriting
Animation
Web Design
Digital Marketing
Brand Strategy
A tailor-made strategy, a journey of discovery giving you a genuine point of difference in the market. The aim is to set you apart from the competition and get you where you want to go – quickly and effectively.
Brand Creation
Development of a complete brand kit, logo creation, color scheme, typography, stationery; uncovering the core of the brand, the mission, vision, and values, all in one packaged brand guidebook.
Art Direction and Campaigns
Bringing a brand to life. From campaign creation, art direction for existing brief, delivering the concept, creating creative headlines, to final artwork and adaptations!