Supy
Supy is an AI-powered restaurant operations platform that helps restaurants manage inventory, purchasing, and food costs, enabling better efficiency, reduced waste, and improved profitability.
As the senior designer; my tasks revolved around a full website revamp and creating a unified brand guidelines book and experimenting with AI as a tool to help build ads more efficiently and on brand. My scope of work also included event branding and digital campaigns in multiple languages due to the presence of clients in multiple countries around the world.
https://supy-brand-book.netlify.app/
Uplift > Branding > Strategy > Brand Book
A big part of the rebrand of the website and building the brand book was to uplift all the product shots (UI) and animate the key elements whilst experimenting with multiple AI tools to generate video and image content.
Establishing a social media template across the brand was a challenge as the need to enforce the brand colours while also having a bit of a variation.
